Our case studies
Digital Transformation and Strategic Consulting for Biochar Marketplace
Objective:
Following our extensive experience with global technology platforms, Maslo Consulting was engaged to co-found and launch a new digital marketplace for biochar products and CO2 certificates. The objective was to create a transparent pricing system connecting biochar manufacturers with customers across key sectors such as agriculture, animal farming, municipal authorities, and industrial consumers. Our role encompassed the development of a comprehensive business plan, securing investment, and overseeing the technical and sales implementation of the platform.
In collaboration with the co-founder of biochar equipment manufacturer SPSC GmbH, we conducted a thorough market analysis to address the key challenges of this emerging industry. Leveraging our deep expertise in B2B solutions and marketplace development, we formulated an entirely new business model designed to meet the needs of a highly fragmented supplier base and diverse customer segments.
Our innovative approach included crafting unique value propositions tailored to four distinct customer groups, which helped position the marketplace as a pioneering solution in the biochar industry. This strategic positioning not only addressed industry needs but also attracted significant investor interest by highlighting the platform’s transformative potential. Additionally, we developed a detailed product roadmap, collaborating with marketing teams to align the platform’s features with regional demand in the DACH market.
We worked closely with outsourcing providers to ensure the platform’s scalability, focusing on key functionalities such as price transparency, logistical options, and quality assurance for biochar products. The technology roadmap we developed included milestones for launching the MVP, integrating real-time pricing capabilities, and exploring blockchain-based trading for CO2 certificates. This phased approach allowed for resource optimization and continuous improvement based on user feedback and market evolution.
Achieved Results:
- Secured €3 million in seed funding from angel investors through a compelling business and investment strategy.
- Established the marketplace as a pioneering digital platform for biochar products in the DACH region, utilizing scalable technologies and strategic market positioning.
- Successfully spun off the project from SPSC GmbH, positioning it as a key player in the biochar and CO2 certificate markets.
2021-2022
2023 - 2024
Technical Leadership and Strategic Execution for All Crypto Mechanics (ACM)
Objective:
Maslo Consulting was engaged during the founding phase of All Crypto Mechanics (ACM), a neo trading platform for crypto assets, to lead the entire technical realization as the CTO. Our primary responsibility was to ensure that the platform’s infrastructure and development aligned with ACM’s business objectives, covering key areas such as technical strategy, vendor management, team building, and the successful launch of ACM’s ICO phase, as well as its centralized (CEX) and decentralized (DEX) trading platforms.
We collaborated closely with ACM’s founders to evaluate the business plan, translating it into functional and technical requirements. This included designing a comprehensive technical architecture that met both short-term goals like the ICO launch, and long-term objectives related to scalability and regulatory compliance. Additionally, we provided strategic input to optimize the business model for revenue generation, introducing features such as margin/futures trading and early-stage fiat integration.
As part of the development process, we were responsible for vendor selection and outsourcing strategy. We carefully evaluated partners for key services including wallet management, KYC/AML compliance, blockchain integration, and overall infrastructure. By establishing detailed Service Level Agreements (SLAs) and ensuring strict oversight, we met all milestones on time and within budget. Our leadership ensured the platform's launch within 7 months, fully compliant with EU regulations, securing the necessary licenses to operate in a competitive market.
As the platform matured, Maslo Consulting guided the transition from outsourced development to an in-house team, hiring and building a team of 10 developers. This shift enhanced cost-efficiency and improved agility, allowing ACM to respond quickly to market changes.
Achieved Results:
- Successfully launched All Crypto Mechanics, onboarding 5,000 users and securing initial investments alongside full regulatory licenses.
- Established an efficient development team and operational processes for continuous platform growth.
- Our holistic approach to technical leadership, business optimization, vendor management, and change management contributed to ACM’s success, earning recognition as the "Best Emerging Exchange of the Year" at Crypto Expo Europe.
Go-to-Market Strategy for New Global IaaS player (name changed to N corp)
Objective:
Maslo Consulting was engaged by cloud provider N-Corp to develop a comprehensive go-to-market (GTM) strategy for their newly introduced IaaS portfolio in the DACH region. Our task was to create a robust plan addressing customer segmentation, competitive positioning, sales strategies, and partner engagement, aiming to establish a strong presence in a highly competitive cloud computing market.
Utilizing our expertise from previous cloud launches with AWS and Huawei, we co-developed a B2B sales strategy to position N-Corp’s IaaS offerings against well-established hyperscalers. The strategy highlighted key value propositions, such as cost-efficiency and unique service integrations for industry-specific use cases. By conducting a detailed market analysis, we segmented potential customers based on industry and cloud adoption needs, identifying high-growth verticals like Startups, Media, Retail, and Public Sector. This helped prioritize outreach and streamline sales efforts for maximum impact.
In addition, we proposed targeted sales strategies involving eco-partners and application use cases, collaborated with channel partners and system integrators to expand N-Corp’s reach, and facilitated hybrid cloud migration options with existing hyperscalers. Our GTM strategy also included working closely with marketing teams to create communication materials that positioned N-Corp as a credible and innovative alternative in the enterprise and commercial sectors, emphasizing the platform’s unique technical features and migration benefits.
Achieved Results:
- Helped N-Corp secure a strong foothold in the DACH market, with strategies later replicated in the South Region.
- Conducted competitive analysis and customer segmentation, allowing N-Corp to differentiate effectively from hyperscalers.
- Successfully engaged key enterprise and SMB clients, driving significant adoption across various industries.
- Equipped account teams and partners with the tools and strategies necessary to achieve long-term business growth.
2024
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